Inspiration
My friend Todd Hertzelle wrote a book on learning Japanese! You can find out more about his book on the Nichijougo website. Todd was kind enough to let me design his book cover.
Strategy
Since the book is all about learning conversational Japanese, I felt it needed to scream “Japan”. The target customer is someone wanting to visit Japan or take the N5 test, so it needed to be “on brand”. I sent Todd a few cover ideas to mull over. He got feedback from friends and family, before ultimately deciding on the worn “rising sun” design.
Outcomes
The book is out, go buy it! My name is on the inside cover, and I’m very grateful to have been a part of this project.
